Countless marketing dollars are wasted by both large and small businesses in an effort to increase their exposure.
However, the fact is that some marketing strategies are more effective than others in terms of increasing your exposure.
You must master the art of creative branding to achieve full brand exposure.
Are you stumped as to where to begin?
It’s no secret that Amazon is the most well-known brand in the industry. But have you considered how they developed their brand in easy ways?
It’s not in a simple box when an Amazon order arrives.
Instead, it comes in a branded kit with their well-known logo.
Hopefully, you’ve already invested in a memorable logo. Why keep your logo on your website and social media pages when you can share it with the rest of the world?
Customers’ friends and neighbours will be able to see the company name and logo whenever a new shipment arrives thanks to branded packaging. Branded packaging is also a must-have option for online “unboxing” videos if you partner with any online influencers (more on that later).
Use promotional items
Have you ever wondered why businesses give away branded pens, drink holders, and t-shirts so frequently?
Handing out promotional products is a tried-and-true marketing tactic.
Promotional Products Association International conducted research in 2009 that resulted in some significant findings.
For instance, 94% of customers could recall specific promotional items they had received in the previous two years.
Furthermore, 83% enjoyed receiving such items and 69% kept them. You will increase the value of your items to consumers by offering them items they are likely to use (such as branded gloves).
Customers keep these valuable things in their homes for months, if not years.
Every time they see the object, it raises your exposure while also strengthening customer loyalty.
You’ve probably heard the expression “if you can’t beat them, join them” as a child. Many businesses’ relationships with local influencers are summarised in this way.
The majority of your society respects and pays attention to such influencers. Why not advertise directly through the influencer instead of using conventional commercials and hoping to attract the same people?
Look for a local influencer who shares the company’s demographic. Next, try to work out a deal for positive product placement. This may include them endorsing your goods directly or starring in your ads as a local celebrity.
Getting an influencer relationship “just right” takes time and effort. If you’ve mastered it, however, this technique will work wonders with every brand awareness campaign.
Develop a killer logo
We discussed the significance of labelled packaging. However, to get the most out of branded packaging, you’ll need to create your own killer logo.
The most effective logos are simple. Even without any additional marketing text, they can tell a story.
This is illustrated by the aforementioned Amazon box logo. This logo tells a tale on several levels using some clever concept techniques.
The first part is straightforward: the word “Amazon” serves as a reminder of where this box came from. A simple arrow forms a slight curve underneath the name.
At first glance, the curve appears to aid in the transformation of the box into a smiling face. It reinforces the notion that what’s on the inside will always make you happy. With only a single picture, such branded packaging tells a complex story. You’re well on your way to making your company iconic… literally! By creating your own killer logo.
Use referral programs
When it comes to word of mouth, some traditional awareness campaigns are still effective today. Creating a customer referral programme is perhaps the best example of this.
Usually, such programmes are very simple. Customers are asked to refer their mates, relatives, and colleagues to you. As a result, you can offer free items or gift cards to active referrals.
The prospect of receiving such a “gift” encourages current customers to recommend your company to others. And a satisfied consumer promoting your company is much more convincing than a conventional advertisement or commercial.
There is no such thing as a poor referral in terms of exposure. Even if someone doesn’t come in right away after hearing about your business, attempted referrals help them become more familiar with your brand and goods. As a result, they are much more likely to make a purchase in the future.
It’s easy to get caught up in the thought of attracting a global audience in our digital age. When it comes to building brand recognition, however, you must first excel locally before moving on to national and international levels.
That’s why forming local partnerships is so crucial to your brand’s development. Try funding a youth sports team or contributing to the cost of a high school dance. This will lift your profile in the eyes of many people in your neighbourhood.
You should also look for nearby businesses that sell goods that are similar to yours. Your two companies might collaborate to put on local seasonal activities like a Halloween party or a Christmas sing-along.
Remember that you don’t have to reinvent the wheel in order to put on a successful local event.
Consider the experiences you enjoyed as a child and put your own special twist on them.
Finally, the psychology behind this is fairly straightforward.
Show the group a good time, and they’ll associate your company with good feelings for years to come!