We build brands that…connect

We know what it takes to build a strong and confident brand. We are creative thinkers and strategists who use human-centred approaches to tell your story and make your business stand out.

this!brand is a network of strategists and creatives, helping ambitious and determined entrepreneurs to build confident, bold brands that connect with their customers and build successful businesses.

We deliver confidence to your brand

We work with determined entrepreneurs to build bold and beautiful brands that connect with their customers in a meaningful way. Our approach is right sized for the real world, informed by the science of marketing, and designed to work with you over the long haul.

We help entrepreneurs to build brands that get heard & stand out

A strong brand is more than just a logo & pretty letters. We create strong brands by understanding your target audience, building a solid brand strategy and designing visual assets.

about branding - this!brand - brand & identity design
What does this!brand do?

What we believe in


We believe in you

We’re dedicated to helping you succeed. We’re really that simple.

Wow them

Always deliver wow service!
Every customer is our favourite customer.

Live it

Be passionate and determined.
Be adventurous, have fun, keep an open mind and be unforgettable.

Learn & grow

Never stop moving.
Learn new things, learn from mistakes, learn from a master and learn from life.

Relationsips matter

Be honest and open. Take care of your relationships, be it clients, colleagues, friends or family.
Treat them with respect.

this brand - brand strategy - graphic design - web design and development - New Zealand - Australia
Brand Strategist - Founder



Bonita is a designer (15+ years) turned brand strategist who helps entrepreneurs around the world define and build their brand.

Her formal qualification is in Graphic and web design with diplomas held in Content and Social Media Marketing and Entrepreneurship.
Further studies include: Consumer Psychology & Consumer Behaviours, Psychology of Advertising and Marketing Messaging, Neuromarketing, Psychology Of Colour in Advertising and Marketing, Branding Strategy, Design Psychology, Subliminal Advertising and Marketing Messaging, but her true education comes from working with a diversity of entrepreneurs throughout her career.

Bonita believes that branding is more than just pretty designs: it’s about understanding who you are as an entrepreneur, who your company is as a brand and how you want to be perceived by others.

Branding is the process of connecting good strategy with good creativity.  - Marty Neumeier

Happy clients


We’re excited to share our testimonials with you. These are just a few of the many people who have found what they were looking for at this!brand, and we hope that you will, too.

We know you have a lot of options when it comes to choosing a company to work with. That’s why we take pride in our customer service, and it’s why we want to make sure we’ve got your back. We want you to be able to come back again and again.

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Natalie M
Fashion Designer - Business Owner

It is a pleasure working with Bonita.

She delivers exactly what my company needs. I find her and her work engaging, timely and creative.

5 Stars from me

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Liam G
Health & Fitness - Business Owner

We just wanted to blindly rebuild our website, because it was not converting. After meeting with this!brand we decided to have them build a brand for us before doing the website. Instead of just having a new website, we really connect with our visitors now… and it shows in our sales.

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Shontelle & Louise
Charity Startup

The girls’ reaction was awesome. They loved it! They were so happy. Thank you so much! 💜

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Nicola F
Hair & Beauty - Business Owner

I originally reached out because I was having trouble with my site’s speed and it didn’t seem to matter what I did, I couldn’t speed it up.

I could see that they really cared about small businesses, which led to them helping me build a new website that linked in with our new brand.

I highly recommend them! No matter how big or small the job was, they were happy to help and were so incredibly patient with me. I couldn’t recommend them highly enough!

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Lucy B
Wedding - Business Owner

At first I was hesitant to change my brand.

I thought I might lose all the progress I had already made and that people will not recognize my company anymore.

Looking back, I’m glad I decided to work with you. My brand now has an identity I’m proud to promote and I’m attracting more valuable clients.

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Jessica W
Communication Specialist - Business Owner

I loved working with Bonita!

I fully relaxed into knowing that she was willing to really listen, really get to know what I stood for and how I want to share myself with the world.

My heart opens when I look at the stunning logo she created – that’s how I know it’s exactly right for me!

I am looking forward to working with you again on my next project.

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Kemi F
Fashion Sales - Business Owner

We absolutely loved working with this!brand!

From the 1st meeting where she showed the creative direction, we knew she understood what we wanted what we wanted and that she had listened to what we shared with her.

We couldn’t have asked for better. We cant wait to work with you again!


Christian Perry
Creative Heads Inc.

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Christian Perry
Creative Heads Inc.

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It’s not about us… it’s about you

We help business owners like you, create and position your brand in a way that connects with your audience.

Discover your brand’s purpose, unique identity and a clear vision for your business future and success. Using strategy and creative thinking, we craft a custom-made blueprint to help you succeed on your brand journey.
Reach out