this!brand

bg title - this!brand - brand & identity design
this brand - brand strategy - graphic design - web design and development - New Zealand - Australia

07 Jul: The 12 brand archetypes explained

There’s just something about the brands we identify with. We share a strange bond with them that is difficult to describe. We feel as if we know them.
It’s almost as though we love them in some cases.
What is it about these brands that draw us in?
Why do we embrace them into our family and show loyalty to them?
Is it great ad content, fantastic brand identity design, or some kind of magic?

this brand - brand strategy - graphic design - web design and development - New Zealand - Australia

05 Jul: 14 Compelling reasons why content marketing is crucial for your small business

In today’s digital world, content is vital. Many business owners rely on the power of content for digital marketing strategies to promote their products and services. A recent survey suggests that SEO is the most effective strategy. Today’s customers expect you to offer more relevant, valuable, and consistent content to get their attention. However, content marketing is unquestionably vital for every small business, and here is why.