You may have the best product or service in the world, but if you can’t connect with your audience on an emotional level, no one will care.
We all have our own unique personalities; the same goes for brands. What makes your brand special? How do you want customers to see you? Your brand voice is how a brand chooses to speak. It’s the tone, the personality and the look & feel of a brand’s communication with its audience.
We’ve all heard the saying, “Don’t judge a book by its cover,” but when it comes to business, customers will always make judgements based on your brand.
369° had an idea, a name and a logo.
The idea is great – The name is fantastic and has a deep meaning to the founder.
But 369 did not have a brand (yet).
With internet marketing at the fore of brand building, finding interesting ways to stand out from the crowd can be difficult. That said, it doesn’t have to be rocket science…
Brand awareness is how well the market knows your brand. In this guide, I’ll share with you four strategies on how to boost your brand awareness using digital marketing. Follow these strategies and create a successful brand.
When people say they love a brand, they’re not merely referring to the product or service. They’re talking about several attributes that collectively make them feel good about the brand. Those features together are what create a brand personality.
If you’ve been thinking about going global, now is the time to do it. You have a case of e-commerce…
Your company has plenty of smoke alarms and safety drills to protect the physical safety of your staff, but what are you doing to look after their psychological safety?
It’s no secret that social media has quickly changed the landscape of popular culture. And yet becoming an influencer is much easier said than done. You need to understand the basics of the popular platforms and then how to increase your appeal.