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Choosing the right colour for your brand

Choosing the right colour for your brand

Designers aren’t just people that decorate websites and make them look nice and work well. In designing an attractive and successful website, the entire process starts with the content.

The 12 brand archetypes explained

The 12 brand archetypes explained

There’s just something about the brands we identify with. We share a strange bond with them that is difficult to describe. We feel as if we know them.
It’s almost as though we love them in some cases.
What is it about these brands that draw us in?
Why do we embrace them into our family and show loyalty to them?
Is it great ad content, fantastic brand identity design, or some kind of magic?

Does your brand have a personality?

Does your brand have a personality?

When people say they love a brand, they’re not merely referring to the product or service. They’re talking about several attributes that collectively make them feel good about the brand. Those features together are what create a brand personality.

Why should you use corporate rebranding in your business?

Why should you use corporate rebranding in your business?

Rebranding is something that a lot of companies do.
Changes in visuals such as logos, fonts, colour schemes, templates, and so on are the most common manifestations.
Are you aware of what it is and why it is carried out?

We don’t just build brands… We build exciting brand experiences.

Let’s work together Want to build a proud & confident brand? Discover your brand’s purpose, unique identity and a clear…

Why content matters in the web design process

Why content matters in the web design process

Designers aren’t just people that decorate websites and make them look nice and work well. In designing an attractive and successful website, the entire process starts with the content.

Branding vs Marketing… what’s the difference?

Branding vs Marketing… what’s the difference?

Both branding and marketing have different roles and goals. All Marketing is Branding, but not all Branding is Marketing.

Writing a brand vision statement

Writing a brand vision statement

Writing a brand vision statement, in its most basic form, begins with knowing and identifying your organisation.

What is a mission statement and how to write one

What is a mission statement and how to write one

A mission statement clearly expresses the aim of your business. It should explain what your company does and why it does it. Here is a guide for creating a mission statement.

14 Compelling reasons why content marketing is crucial for your small business

14 Compelling reasons why content marketing is crucial for your small business

In today’s digital world, content is vital. Many business owners rely on the power of content for digital marketing strategies to promote their products and services. A recent survey suggests that SEO is the most effective strategy. Today’s customers expect you to offer more relevant, valuable, and consistent content to get their attention. However, content marketing is unquestionably vital for every small business, and here is why.

Is your website damaging your brand?

Is your website damaging your brand?

Your website should be an extension of who you are as a person or as an organization—and if it doesn’t reflect that accurately, then how can anyone know who you really are?

Connect with your audience

Connect with your audience

You may have the best product or service in the world, but if you can’t connect with your audience on an emotional level, no one will care.

Use your brand voice

Use your brand voice

We all have our own unique personalities; the same goes for brands. What makes your brand special? How do you want customers to see you? Your brand voice is how a brand chooses to speak. It’s the tone, the personality and the look & feel of a brand’s communication with its audience.

Communicate your brand using strategy

Communicate your brand using strategy

We’ve all heard the saying, “Don’t judge a book by its cover,” but when it comes to business, customers will always make judgements based on your brand.

Going with the pros: The top benefits of hiring a professional graphic designer

Going with the pros: The top benefits of hiring a professional graphic designer

If your pipes fail, you bring in a plumber. If you break your leg, you call up a doctor. If you decide it’s high time your company updated its logo, are you sure you want to try to take on that task on your own?
There are specific tasks that we’re better off leaving to the pros. And, graphic design is one of those jobs.

Re-Branding the 369° Collective

Re-Branding the 369° Collective

369° had an idea, a name and a logo.
The idea is great – The name is fantastic and has a deep meaning to the founder.
But 369 did not have a brand (yet).

A brand that sticks – 6 advantages of using custom stickers for marketing

A brand that sticks – 6 advantages of using custom stickers for marketing

With internet marketing at the fore of brand building, finding interesting ways to stand out from the crowd can be difficult. That said, it doesn’t have to be rocket science…

The ultimate guide to boosting brand awareness with digital marketing

The ultimate guide to boosting brand awareness with digital marketing

Brand awareness is how well the market knows your brand. In this guide, I’ll share with you four strategies on how to boost your brand awareness using digital marketing. Follow these strategies and create a successful brand.

5 benefits of global branding and how to create your international brand

5 benefits of global branding and how to create your international brand

If you’ve been thinking about going global, now is the time to do it. You have a case of e-commerce…

5 ways to create a culture of psychological safety in the workplace

5 ways to create a culture of psychological safety in the workplace

Your company has plenty of smoke alarms and safety drills to protect the physical safety of your staff, but what are you doing to look after their psychological safety?

A practical guide to increasing Instagram followers

A practical guide to increasing Instagram followers

It’s no secret that social media has quickly changed the landscape of popular culture. And yet becoming an influencer is much easier said than done. You need to understand the basics of the popular platforms and then how to increase your appeal.

How to build your personal brand

How to build your personal brand

Is it necessary for you to develop your own personal brand? You’re a one-of-a-kind product. In the internet era, we are all our own brands.

How to engage with customers on social media

How to engage with customers on social media

If you do not engage with customers across the different social media platforms, you are missing out on a great opportunity to promote your business for free.
If you want to learn more, follow our short guide on finding and meeting your customer’s needs online.

5 effective ways to enhance your brand visibility

5 effective ways to enhance your brand visibility

Countless marketing dollars are wasted by both large and small businesses in an effort to increase their exposure. However, the fact is that some marketing strategies are more effective than others in terms of increasing your exposure.
You must master the art of creative branding to achieve full brand exposure.

Out-rank your competition: the importance of brand marketing

Out-rank your competition: the importance of brand marketing

What if your best employee stole your customer list and started a rival company? What if Amazon produced a white-label version of your consumer item? What if your biggest rival purchased the majority of your competitors?

5 digital marketing areas every business should focus on

5 digital marketing areas every business should focus on

Are you a company owner or a start-up entrepreneur who is interested in learning more about digital marketing?
Do you know about all of the digital marketing platforms on which your company can focus?
Have you tried experimenting with new technologies like eCommerce, social media, and aggregator platforms to boost your sales and revenue generation?

It’s time to ‘spring clean’ your brand

It’s time to ‘spring clean’ your brand

I can’t believe we’re already almost halfway through 2020.Despite the current state of the planet, there is a renewed sense…

How do you start a company in a world that has changed drastically?

How do you start a company in a world that has changed drastically?

How do you start a company in a world that has changed drastically?
That’s the current dilemma for many new businesses.
They want to develop their brand, but the new normal has completely changed how they must handle sales, marketing, and other aspects of their company.

What is digital branding and how can it help your company?

What is digital branding and how can it help your company?

Digital this – digital that. It seems like digital marketing is the only thing you hear about in advertising circles these days. The problem is, it isn’t the easiest thing to figure out.
But you’re doing your business a disservice if you don’t put a digital branding strategy in place.