Identity

bg title - this!brand - brand & identity design

There’s just something about the brands we identify with. We share a strange bond with them that is difficult to describe. We feel as if we know them.
It’s almost as though we love them in some cases.
What is it about these brands that draw us in?
Why do we embrace them into our family and show loyalty to them?
Is it great ad content, fantastic brand identity design, or some kind of magic?

When people say they love a brand, they’re not merely referring to the product or service. They’re talking about several attributes that collectively make them feel good about the brand. Those features together are what create a brand personality.