Strategy

bg title - this!brand - brand & identity design

Designers aren’t just people that decorate websites and make them look nice and work well. In designing an attractive and successful website, the entire process starts with the content.

Designers aren’t just people that decorate websites and make them look nice and work well. In designing an attractive and successful website, the entire process starts with the content.

Writing a brand vision statement, in its most basic form, begins with knowing and identifying your organisation.

A mission statement clearly expresses the aim of your business. It should explain what your company does and why it does it. Here is a guide for creating a mission statement.

You may have the best product or service in the world, but if you can’t connect with your audience on an emotional level, no one will care.

We all have our own unique personalities; the same goes for brands. What makes your brand special? How do you want customers to see you? Your brand voice is how a brand chooses to speak. It’s the tone, the personality and the look & feel of a brand’s communication with its audience.

We’ve all heard the saying, “Don’t judge a book by its cover,” but when it comes to business, customers will always make judgements based on your brand.

When people say they love a brand, they’re not merely referring to the product or service. They’re talking about several attributes that collectively make them feel good about the brand. Those features together are what create a brand personality.