We all have our own unique personalities; the same goes for brands. What makes your brand special? How do you want customers to see you? Your brand voice is how a brand chooses to speak. It’s the tone, the personality and the look & feel of a brand’s communication with its audience.
When people say they love a brand, they’re not merely referring to the product or service. They’re talking about several attributes that collectively make them feel good about the brand. Those features together are what create a brand personality.