Coca-Cola, Microsoft, and Amazon. These are brands we are familiar with.
Their marketing and branding are well-known to us. They have a slogan, a logo, and a jingle.
Whatever your feelings towards all of these individual brands, they all have one thing in common: they are their own personal brand.
So, what if you’re not a billionaire entrepreneur or a celebrity?
Is it necessary for you to develop your own personal brand?
You’re a one-of-a-kind product. In the internet era, we are all our own brands.
Potential employers will conduct an internet search of your name.
Customers would expect you to have a reputation if you run your own company.
You are your own brand, whether you are a freelancer, a journalist, an artist, or a mommy-blogger.
What is the concept of a personal brand?
A personal brand is similar to a company brand. It’s the way you explain who you are, what you do, and why anyone should recruit or collaborate with you.
What steps do you take to develop your personal brand?
There are several things you can do to create a personal brand. You can always employ a personal branding service if you don’t have time or don’t want to learn how to do any of this.
Here are some guidelines for developing your personal brand:
Before you can begin to brand yourself, you must first know who you are.
So, what exactly do you do? What drives you to do what you do? What do you not do? What do you struggle with?
To better understand these issues, talk to your peers, relatives, and colleagues.
You’ll need a good picture of who you are, how people see you, and, most importantly, where you want to go and how you want to be seen.
Take a look at Anthony Robbins – especially his biography and mission statement – if you need a good example of this form of a personal concept.
When you grow up, what do you want to be?
When people think of you, what do you want them to think of? Coca-Cola, for example, conjures up images of refreshing and thirst-quenching beverages. If you’re a designer, you want people to believe you can design the perfect logo or package.
Know your client
If you’re a family law attorney, your target audience would be people who are considering divorce. You could specialise in writing emails for online companies if you’re a copywriter. To be able to communicate directly with others, you must first know who you’re speaking with.
Speak with people in your field
Research the industry in which you want to work. You’ll know what business the audience is in or what condition they’re in until you know who they are. The next move is to speak with certain individuals. Speak with current customers to learn what made them choose you when they realised they needed help, and what needs you fill. You can also speak with people who aren’t your direct competitors but are in the same industry as you. If you’re promoting yourself as a personal chef, speak with a popular personal chef in your area to learn how they got started.
“you have 30 seconds.”
Make a one-minute elevator speech. The majority of people would only give you a few seconds of their time, particularly if they are powerful and in charge of an entire organisation. You must be able to give a compelling elevator voice. In 30 to 60 seconds, find a way to sell yourself.
The next step for you is to become more involved in your customer search:
Ask for referrals and recommendations
Request references and advice from your contacts.
A referral will be made to anyone who urgently requires your services.
A recommendation is nothing more than a glowing endorsement.
Both of these things enable you to do one easy thing: enquire!
Solicit assistance in expanding your brand and company.
Start asking people if they know of a business that employs people like you if you’re trying to create a brand to get a great job.
Those businesses may not be recruiting right now, but they may be in the near future.
Start networking with people in that organisation until they need you to get ahead of the game.
Create a strong online presence
It’s time to make your brand known to the rest of the world. You can develop your brand in a variety of ways and locations.
The world’s largest professional social media site, this is the place to post updates, do virtual networking, and even look for a job. The key to LinkedIn is to start with who you know (connect with them), then expand your circles to people who are in the industries and companies that you want to work with and for.
Even if you’re a professional who feels like Facebook is a waste, you need a Facebook profile. You can keep it professional. You need to be there because everyone else is there.
There’s always somewhere else to go. Many occupations have social media and networking sites of their own. Find them and share your knowledge and thoughts with them.
Creating your own brand is an excellent way to begin networking and expanding your professional network.
Hiring a personal branding service is one of the simplest ways to develop a personal brand. They will take care of all of the above and more for you. This is an excellent option for someone who works full-time or just wants to look amazing online quickly.