Have you ever gone to a website and found yourself wondering, “What is this person’s brand?” Or maybe you thought, “I’m not sure what the point of this site is.” These are common thoughts that happen when there’s a disconnect between your company’s identity and what it actually communicates online.
When this happens, your business is at risk of damaging its brand. Your website should be an extension of who you are as a person or as an organization—and if it doesn’t reflect that accurately, then how can anyone know who you really are?
Your website is your (digital) face to the world
Your website is your face to the world. It’s how you present yourself, and how your audience will perceive you. Your website should reflect who you are as a brand and what you do – but only if it’s done well!
Your website is (usually) the first point of contact for your customers – so it’s important that this first impression is on-brand and professional looking. An unprofessional web design can damage your brand image very quickly, which could lead to fewer sales or even losing existing customers altogether!
Unclear messaging and mission statements
The mission statement is a short, clear, and memorable description of the purpose of your business. It should be easily understandable and relatable to your prospective customers. This statement should guide the design and content of your website, as well as all other marketing materials. The mission statement should be the first thing visitors see on your site—it’s essentially like an elevator pitch for websites.
You can also think about it this way: if you were to tell someone who doesn’t know anything about you or your business what it’s all about, what would that sound like? A good example is Amazon’s tagline “To improve the availability and reduce the price of quality goods while maintaining reasonable prices.”
Read this article: Communicate your brand using strategy
A website that doesn’t display properly on a mobile device
If your website doesn’t display properly on a mobile device, you’re losing out.
In today’s society, more people are accessing the internet via mobile than ever before. In fact, almost 80% of the world’s population now has access to a smartphone! This number is only going to increase as time goes on. So if you have a business that isn’t catering to this growing audience in some way, shape or form—you may be hurting yourself in the long run.
Mobile browsing has become one of the most popular ways for consumers to find information about products and services they might want or need from companies like yours as well as other businesses similar in size/type/location etcetera…
Not keeping your website up-to-date
It’s important to keep your website up-to-date so that you can attract more visitors and convert them into leads. Here are some tips on how to do this:
- Update your website with new content. You should update your site at least once a month, or whenever you have something important to share with visitors. If you don’t have much time, hire a professional writer or content marketing agency who will write fresh articles for your blog or newsletter every week. This way, people won’t get bored reading the same old things on your site over and over again!
- Update your product pages with new information about each of them (including prices). If there have been any changes made, make sure those are reflected here too; otherwise, potential customers might think that something is wrong which could lead them away from making their purchase decision or they move on to another company entirely instead!
Unprofessional design and visuals
The visual design of your website can be the most important part of your brand identity. A great website design is essential for your business to be successful, and it’s not just about being pretty. A good design will help your site stand out from the competition, communicate a clear message and create a memorable experience for visitors.
It’s also important to maintain a consistent design throughout all parts of the site—from header graphics through to footer links—to reinforce trust in visitors by ensuring that every element looks like it belongs together.
If you haven’t updated your navigation in a while, it might be time to do that. Your website should have an easy-to-use menu and sub-navigation. If this is not the case, don’t hesitate to contact us!
Your website’s navigation should be clear and concise so that users can easily find what they’re looking for on your site. Don’t crowd your site with too many options—keep it simple by only offering the most important pages at first glance.
There are many ways to avoid these common website mistakes. The first step is to make sure that your site is up-to-date and easy to navigate. If you need help with this, consider hiring an experienced web designer who can design a website that complements your brand identity and meets your expectations.