June 2020

Bee Content Marketing

When we started working with Bee Content Marketing, the brief was simple. They knew their identity and website was out of date and didn’t communicate their brand soul.
They provided us with reference images of what they thought was the direction they had to go, but ultimately gave us the freedom to do our own industry research and present them with our recommendations.

We found them to be a brand that is bold and confident and not afraid of pushing the bounds, thus created an identity to reflect that.

beecontent 1 - this!brand - brand & identity design
Identity

A brand that is bold and confident and not afraid of pushing the bounds. The logo shows that the brand is approachable and friendly.

Logo

This logo takes a bold and confident approach. The ‘bee content’ uses a bold handwriting font, symbolic of writing. The Boston Terrier (Cooper) is dressed up like a bee to tie in with the bee concept. Cooper serves as a mascot for the brand.
The logo is adaptable in colour to suit any background. The bee is also not fixed in position and moves around as bees do.

Mascot

The Boston Terrier (Cooper) is dressed up like a bee to tie in with the bee concept (and who doesn’t like a dog in costume).​ So when one sees red combined with yellow and orange, they become passionately hungry.
A brand that is bold and confident and not afraid of pushing the bounds. The logo shows that the brand is approachable and friendly. The logo also includes a brand mascot with these traits, boundless energy, and large expressive eyes.
True to these traits, the brand assets use large and expressive statements, that are oversized and confident.

Website

The website matches the exciting soul of the brand, featuring bold headings, the brand colours, and interactive fly-out messaging section and the famous brand mascot in entertaining poses.

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