Use your brand voice

We all have our own unique personalities; the same goes for brands. What makes your brand special? How do you want customers to see you? Your brand voice is how a brand chooses to speak. It’s the tone, the personality and the look & feel of a brand’s communication with its audience.

Make it human

Use personal pronouns like “we” and “you,” proper names of people (first or last), and words like “we,” “you,” and “our.”

Here are some examples:

  • “I’ll do my best to make sure your questions get answered.”
  • “Thanks for making me feel welcome in your community.”

Be real

Be real. Be yourself. Be transparent. These three words sum up the concept of brand voice, and they’re powerful enough to make or break your brand’s success.

In this section, we’ll cover the basics of being real: what it means to have a strong brand voice, how you can do it yourself in your marketing materials, and why it’s so important for your customers to trust you as a business.

Personality is important

When you think about it, personality is one of the most important aspects of a brand. It’s what makes your brand unique, and it can make or break your business if you get it wrong. Your brand personality is the voice of your brand—the way that people perceive and relate to your company.

Brand personalities are often best defined by their tone, which tends to be either authoritative (think: Apple) or friendly (think: Budweiser). You may also see brands that seem like they have no distinct voice at all—and this is usually because they opt for a neutral tone instead of taking a side on an issue or topic. If you want to give customers an idea of how they should feel when interacting with your company, then having strong opinions on matters relating to politics and social issues can help build or damage trust between them and yourself as well as other companies in similar industries who share similar views as yours do not but still want customers too!

Be concise

Concise writing is clear, easy to read and understand. It doesn’t use too many words or waste the reader’s time with unnecessary filler. Concise writing uses the right words, in the right order and at the right time.

It’s not wordy or verbose; it gets straight to the point quickly and effectively while still being engaging and interesting for readers who are interested enough to keep reading (and there are plenty of those).

Concise writing isn’t long-winded either—it keeps its messages short and sweet without leaving out any important details along the way (or rambling for pages on end).

Be consistent

Consistency is key to building trust, loyalty, and relationships. It’s also the foundation of building a brand that people identify with and trust.

Consistency is how you’ll build your community. If you are consistent in your messaging, it will be easier for customers to find what they’re looking for on your site or app (and easier for them to share that information with their friends).

Your voice expresses who you are and how you want people to see your brand. You can’t be everything to everyone so make sure you stay true to yourself.

brand voice - this!brand - brand & identity design