Rebranding is something that a lot of companies do.
Changes in visuals such as logos, fonts, colour schemes, templates, and so on are the most common manifestations.
Are you aware of what it is and why it is carried out?
If not, you’ve come to the right place.
This article attempts to explain the idea of rebranding and its importance in the business world.
What is the concept of rebranding?
Rebranding is described as the process of changing an organization’s current business picture.
It’s a marketing technique that involves giving an existing brand a new name, design, or icon.
The primary goal of rebranding is to create a new identity for a company.
This new branding may be influenced by the brand’s rivals or the industry.
What are the different types of rebranding?
Every 5 to 7 years, brands and organisations change or redesign their appearance. this!brand is a company that provides corporate rebranding services. Restyling colour palettes, logos, photographic design, strategic repositioning, and visual language are only a few examples.
The name of the company may also change during the rebranding process in some cases.
Types of rebranding
Let’s look at the different styles of rebranding now that we’ve heard about the term and its forms.
Rebranding is performed in two major ways
The first is “Proactive rebranding,” while the second is “Reactive rebranding.”
Companies that find opportunities to grow, innovate or start new businesses or users, as well as reconnect with old ones, engage in strategic rebranding.
When an existing brand is changed or retired, a business will typically engage in reactive rebranding.
It may be due to mergers and acquisitions, negative publicity such as bribery, legal problems, the desire to outperform rivals, or the desire to carve out your own niche.
Why does a company need to rebrand?
It may be for a variety of reasons that a business wishes to rebrand itself.
The most common explanations for corporate rebranding have been addressed here.
Acquisitions, spin-offs, and mergers
When a company’s ownership changes, this occurs. Acquisitions, mergers, and spin-offs are all examples. The result is an immediate rebranding.
The new company could establish a completely new brand or be acquired by another business. The aim is to make a noticeable difference while still adhering to regulatory and legal requirements.
A brand’s repositioning
A shift in a company’s brand promise, branding, offerings, products, HR policy, corporate identity, customer touch, and so on.
Rebranding makes the change noticeable for all investors.
Rebranding is also needed to create a brand that can be used globally rather than just in one country. It also entails changing the company’s name.
A company could need to make a positive change or upgrade its brand sooner or later. This shift is unavoidable. For a company, determining the best time may be difficult.
If your company can relate to any of the reasons mentioned above, you should consider rebranding.